This is a simple plea for mixed teams and visual tools.
I once asked a friend if he dreamed in colour or black and white, and he said ‘neither, I dream in concepts’. By contrast with both of us, many post-modernists seem to believe that thought can only be verbal, but that way madness lies: The only validity of 1+1=2 is as a representation of words, and ‘one plus one equals two’ is a social construct. Oh dear.
I challenge this doctrine that the Word is god. When I want to work out how things relate to each other I find words are completely useless. They are are ok for communicating concepts (sometimes) but often I find them bad for uncovering concepts, and they are next to useless for working out how things relate to each other.
Years ago I learned a consultancy or counselling exercise whereby you or the client list(s) all the factors on 3x5s and the client organises them in groups on a table. It is great for aggregating things together.
The house is a mess, the dog has fleas, the kids are in trouble for losing their home-work, and you’re broke because you’ve been buying lunch at work all month.
Write ’em on cards and put them all on the table along with everything else, and suddenly there’s the Eureka moment: the common thread is being short on time. Deal with that and the other problems melt away.
But until you get the chance to move them around and play them off against each other, you think you’ve got dozens of impossible little problems, instead of one or two larger ones.
There are many variations on this, and it’s used formally in a lot of project planning workshops for grouping activities into work-streams and blocking them out in time.
The pure gold in this approach is its value in working out the relationships between things. You can do on whiteboards, you can do it with cards, you can do it with post-its. These days I am lazy, so I do it in PowerPoint or Visio. The point is that it’s a process, you won’t arrive at the finished diagram in five minutes, but the very activity of moving things around, like blobs in a lava lamp, will enable your thoughts to coalesce and clarify.
This isn’t just a post about tools, though. It’s saying that there are some conclusions you will never arrive at if you stick to words. It helps to understand how your team think. NLP divides thinkers up between the auditory, the visual and the kinesthetic. I am increasingly doubtful about this, and find it more useful to place them within a venn diagram with circles for the numerate, the verbal and the visual.
Get one of each on your analysis team and so long as there’s no explosion, you will really be cooking with gas. And I’ve said it before and I’ll say it again: if you get stuck on a problem, change your tool.
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