It’s awesome that this got out onto the shelves; it’s beyond awesome that it was still there and photographable three weeks after I first saw it.
Makes it hard not to worry about Sainbury’s attention to detail in other things, though.
How many spells can a spell checker check if a spell checker can’t spell cheques?
UPDATE: This is actually a Brand Awareness FAIL on my part. Turns out that “Paw Ridge” is a children’s brand from Quaker. Who knew? Not me, obviously.