I have just spent far, Far, FAR too much time footling around designing dresses at http://www.styleshake.com. It’s a site where you can design a dress, choose the fabric, and have it made up to your exact measurements give or take a centimeter. And all for ludicrously reasonable prices and delivery in 10 days1.
Let’s get the business-related observations done with before we lose the people who don’t like the eau de œstrogen wafting around this post.
First of all, what a bloody genius use of the internet; the perfect example of something that simply could not be done without the web. Even better: the site works well, which is more than can be said for most design-your-own-whatsit sites. I do hope business model pays: I’m a bit of a seamstress myself and it’s hard to see how they could get the things cut and sewn for UK wages. I really want to see their production line. (I am such a process geek). I’m also intrigued by their design software which presumably drives their pattern-cutting software in a reverse of the wire-frame-to-rendering process used by the computer graphics and special effects industry.
I am fascinated by just how varied the end results can be given a limited range of design elements (fabric colour, shape of the neckline, length of the skirt, etc).
I guess it’s like lego, the real limit is your skill and imagination. And boy have people done some interesting things with their limited pallet, as you can see from scrolling through their photographs and favourite designs. Be careful though, there’s some eye-watering fugliness in there too.
I guess it only goes to prove that StyleShake’s rather awesome software doesn’t make you Christian Dior any more than MS Project makes you a Project Manager or PowerPoint makes you good at communicating.
Have a go – you know you want to.
1 – Mind you, I’ve not had the chance to use the site yet – my first instinct was to blog, but come next payday … Back to post