So basic, there’s no apostrophe

I so knew I shouldn’t start blogging about apostrophes.  

I found these in Sainsbury’s the other day.  Ironic, for a company which is so fussy about its own apostrophe.  

Sainsbury's basics, now with missing apostrophe

Sainsbury's basics, now with missing apostrophes

I love this packaging because I think that using the apostrophe for the posessive is a 16th century affectation (as I’ve said elsewhere) and I like the look of the words without excess punctuation.  

It’s also so refreshing to find missing apostrophes, instead of unecessary ones.  Big sis sent me some of those which I’ll post later in the week.  

The socks are ok too.

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s