Being a good geekette, I’ve just downloaded Chrome. In fact I’m using it to type this right now. And very cool it is too, but you know that already because you’ve read the reviews.
Chrome runs separate processes in separate tabs. One result of this is a leaner, fitter, faster browser. It gives memory back when it’s finished with it and for that reason alone it took about 15 minutes to become my browser of choice.
“Google Chrome is a massive, complicated product that will need to load billions of different web pages so testing is critical.
“Fortunately here at Google we have an equally massive infrastructure for crawling web pages”.
That actually made me laugh out loud.
In the meantime, I have to ask myself what is it about Google that makes it cool like Apple is cool and like Microsoft isn’t? It’s tempting to think it’s the minimalism. Certainly the video ‘If Microsoft made the iPod’ is a classic …
… and the most expensive and classiest piece of online real estate is all that white space on the original Google home page which I still prefer to the iGoogle version, arty though that is.
Google’s minimalist look has an interesting history. It sounds kinda cute that the Google home page looks the way it does because that is what Marissa Mayer‘s mom would like. But Marissa Mayer’s mom isn’t a sweet old lady making apple pies; she’s an artist. Marissa’s an engineer, among many other things, and it’s an inescapable conclusion that part of what makes Google great is that it’s a place where there’s a strong and clean engineering aesthetic as well as a strong clean visual aesthetic.
In other words, that Google is great because the engineers believe that simple is cool, even though they know that simple is really hard.